The “It Gets Better” project started as a simple YouTube video in the United States, but it quickly grew into a global movement. As the message of hope spread, local groups across Europe established affiliate organizations—such as “Le Cose Cambiano” in Italy—to tailor the message to their own cultural and social realities.
The history of these European affiliates shows the power of global solidarity. While the core message of hope remained the same, each group adapted their programs to fit their local context. In some countries, the focus was on changing school curricula; in others, the priority was fighting cyberbullying or supporting rural youth. These groups shared research, resources, and strategies, building a collaborative network that strengthened the movement across the continent.
This international collaboration proves that human rights and youth support are global responsibilities. By working together across borders, advocacy groups share lessons, build stronger organizations, and send a unified message of hope to youth everywhere: you are valued, and things will get better.